Larry Zacks Realty, Inc. Lawrence Zacks · Keller Williams Empire Team

Privacy Policy

Effective Date: August 5, 2026

How Larry Zacks Realty, Inc. collects, uses, and protects your personal information.

1. Information We Collect

When you contact Lawrence Zacks, request a home valuation or listing quote, submit a form through our website, call our office, or otherwise engage with our real estate services, we may collect:

  • Name
  • Email address
  • Phone number
  • Property address and details (bedrooms, bathrooms, square footage, condition, etc.)
  • Information related to your buying, selling, or listing timeline
  • Communication records related to phone calls, text messages, or emails
  • Website usage data and anonymous analytics information

We may also collect anonymous information through cookies and similar technologies to improve website performance and user experience.

2. How We Use Your Information

We use collected information to:

  • Respond to inquiries and provide home valuations or listing quotes
  • Schedule showings, consultations, and appointments
  • Communicate regarding buying, selling, listing, and related real estate services
  • Send appointment reminders and service-related updates
  • Request customer feedback and reviews
  • Improve our website, services, and client experience

We do not sell personal information. Information may be shared with trusted service providers such as website hosting, CRM, communication, scheduling, or software partners only when necessary to operate our business.

3. SMS & Communication Consent

By submitting a form, calling our office, or otherwise providing your phone number, you consent to receive phone calls and SMS communications from Larry Zacks Realty, Inc.regarding your inquiry, valuation request, appointment, or services.

  • Message and data rates may apply
  • Message frequency varies
  • Reply STOP to opt out
  • Reply HELP for assistance
  • Consent is not a condition of purchase

4. Data Protection

We take reasonable measures to safeguard personal information from unauthorized access, disclosure, or misuse. Information is stored using industry-standard security practices, and access is limited to individuals necessary to provide requested services.

5. Your Rights

You may request access to, correction of, or deletion of your personal information at any time by contacting us at [email protected].

If you opt out of communications, we may still send essential service-related messages necessary to complete an active transaction or request.

6. Cookies & Analytics

Our website may use cookies and analytics tools such as Google Analytics and similar technologies to better understand website traffic and visitor behavior. These tools help improve website performance and overall user experience.

You may control cookie preferences through your browser settings.

7. Third-Party Services

Larry Zacks Realty, Inc. may use third-party providers for website hosting, analytics, customer relationship management, scheduling, communication, and messaging services. These providers only receive information necessary to perform their services and maintain their own privacy and security policies.

8. Policy Updates

This Privacy Policy may be updated periodically. Any revisions will be posted on this page with an updated effective date. Continued use of our website or services constitutes acceptance of any updates.

9. Mobile Information Sharing

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes.

Information may be shared with subcontractors or service providers solely for the purpose of supporting business operations, such as customer communication platforms, scheduling systems, and customer service functions.

Text messaging originator opt-in data and consent information will not be shared with any third parties under any circumstances.

10. Contact Us

If you have questions regarding this Privacy Policy or how your information is handled, please contact:

Larry Zacks Realty, Inc. · Lawrence Zacks · Keller Williams Empire Team

Email: [email protected]

Phone: (914) 282-6440

Each Keller Williams office is independently owned and operated. Equal Housing Opportunity.